Project: Ground Rules.

Welcome!

Here's the deal: Over here at Incredible Technologies, I have recently kicked off development of a brand new game and I want to share the process with you, the reader. Why? Well, first and foremost, I am extremely excited about this project; more so than any other I have yet to work on. So much so in fact, that I feel compelled to share the experience with the everyone that cares to listen!

In addition, the current reality of coin op coverage in the regular gaming press these days is that coin op games do not get much love. I would like to see that change. Part of the reason for this situation is that coin op companies are not doing enough to engage the end user. So by effectively leveraging the power of blogs, social media networks, and so forth, the hope is that with regular updates of interesting content, this game might just help coin op grab a little more “ink,” as it were.

To those ends, the goal is to update the blog twice a week with behind the scenes information and commentary. I will talk about the process of building a game start to finish: from the original germ of the idea all the way to bringing the final product to market. Look for interviews and guest pieces from members of the team, discussions regarding the decisions concerning the game we are making and why, and maybe even a coin op history lesson or two along the way.

It should be noted however that here are a few things I will not be doing, at least not right away. The coin op industry is highly competitive and extremely fleet. Should the game be revealed too early, it is possible that it could be beaten to market. With that in mind, I will not be talking directly about the specifics of the game play or even the genre the game falls under for a period of time. Fortunately, development cycles for coin op games are markedly shorter than those typical of console titles, so please just hang in there and stay tuned.

Hopefully you too will be able to share my enthusiasm through this blog. So if you are a player, perhaps you will follow along in anticipation, eventually seeking the game out upon release in order to try it. Perhaps you are one of our customers and want to know all about that next great product for your locations. You might even be a member of the gaming press, tired of covering the upteenth console World War II shooter, looking for fresh gaming stories to liven up your site with.

Whatever the case, keep coming back, and I will try to keep it entertaining and insightful!